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BUSINESS VALUE
Ü Eliminate communication barriers to increase productivity Ü Maximize employee time using presence awareness Ü Connect mobile workers from practically anywhere to enhance their productivity Ü Curb overhead by leveraging collaborative technology Ü Exploit collaborative tools to drive competitive advantage Ü Get to market faster by accelerating business processes Ü Boost morale by giving employees the tools they need Ü Stay ahead of the competition by responding quickly to market changes Ü Be more responsive to customers to earn loyal business Ü Close deals faster to increase revenue flow Ü Share sensitive information with confidence Ü Strengthen your business with collaborative solutions
Eliminate communication barriers to increase productivity In an effective organization, location isn’t an obstacle to communication. Talking to a colleague on the other side of the world should be as simple as talking to one across the hall. With phone and e-mail, the inevitable phone tag and delayed e-mail responses hinder business processes and employee productivity. The best way to give workers real-time access to colleagues and the information they need is through collaborative solutions. Instant messaging and Web conferencing enable real-time, instant communication among your employees no matter where they are—with practically no delay. For example, using instant messaging, your product manager in Toronto can quickly ask the sales manager in London, England for the latest sales rates to take to a last-minute meeting. Instead of risking a delay by phone or e-mail, which could affect the productivity of everyone involved in the meeting.
The real power underlying instant messaging applications is presence management. Predictions are that companies’ abilities to add revenue, improve efficiency or create new opportunities will increase as presence permeates networks, applications and devices. When your workers, customers and suppliers/partners can immediately see who’s available to converse, they don’t spend time tracking down people by phone, leaving unanswered voicemail, or sending e-mail and waiting for responses. If the people they need aren’t available, they can simply find others who are.
Connect mobile workers from practically anywhere to enhance their productivity Mobile employees face productivity issues every day, including lack of reliable instant access to people and information. Not knowing who’s available at any given time. E-mail only where there’s Internet access. And slow dial-up connections in hotels and airports. Relying exclusively on cellular phones and e-mail to connect to your business can leave mobile employees out of touch at critical times. Users wait for e-mail messages to transmit and for the recipient to respond. Remote employees who conduct the majority of their work on the go need to stay just as connected as office employees. To get information, attend meetings, respond to potential customers and receive alerts. All in real time.
Curb overhead by leveraging collaborative technology Reducing expenses is a constant challenge. To maintain a profitable business, you need to cut costs wherever possible. You can reduce overhead by enabling more employees to work remotely to help lower building occupancy costs. And you can limit travel costs. According to some analysts, occupancy and travel costs together represent one of the largest enterprise cost components, second only to labor costs. Smart enterprises leverage their IT investments to slash these costs by anywhere from 15 to 30 percent.
Meeting costs and long-distance phone charges can also deplete your revenue. IBM estimates that an in-person meeting costs about US$600 per hour when compared to a Web conference at about US$6 per hour. So, substituting expensive travel, meeting and phone costs with collaborative solutions can dramatically reduce your overhead.
Exploit collaborative tools to drive competitive advantage Competition is fierce. Customers in every industry are more knowledgeable than ever about what they want. They’ve researched the differences between your offerings and your competitors’ offerings. And they know how to negotiate the best deal. Being a competitive, on demand business requires that you get to market sooner, close sales faster and satisfy customers better than your competition. Employees travel to meet with colleagues, customers and suppliers. Present proposals. And attend training sessions. Through collaborative technologies, your employees can do all these things virtually from their desktops. Without paying for expensive plane tickets, cab rides or hotel rooms. Web conferencing lets employees meet online. Exchange ideas through whiteboarding. Use application sharing to teach virtual classes. Even use streaming audio and video to create a more personalized experience. So your teams can work more efficiently than if they had to travel.
Get to market faster by accelerating business processes Savvy CEOs know that combining corporate culture and innovative technology helps increase team productivity, improve customer satisfaction and create competitive edge. Facilitating real-time communication and collaboration through instant messaging and Web conferencing speeds business processes that take your product to market. From budgeting to planning to final sign-off. For example, a project leader can get a manager’s approval on each step of a software product life cycle through instant messaging more quickly than through a lengthy e-mail or document-based approval process. Helping rapidly move the project from start to completion so the end product can go to market sooner.
Boost morale by giving employees the tools they need Your productivity, and the speed at which your product goes to market, also hinges on employee morale. It’s imperative to preserve employee morale in difficult times so you can retain your talent when the economy and job market improve. Talented employees are expensive to replace. You must advertise for replacements and train temporary workers and new hires. You also risk losing loyal customers.
Employees equipped with the tools to perform their jobs well are more satisfied with their positions. And more motivated to be productive and innovative. It’s important to create a sense of community among your employees so they feel like part of a team working together to make a meaningful contribution. Supplying your workers with instant messaging and Web conferencing tools that help them communicate and collaborate in real time empowers them to overcome frustrating efficiency challenges. Like interrupting their work to rush to in-person meetings. Waiting for phone and e-mail responses. And holding up projects as a result of sluggish business processes. Collaborative solutions help employees save time and stay focused on work by attending meetings right from their offices. Talk to coworkers in real time. And sign off on projects, budgets and contracts instantly.
Stay ahead of the competition by responding quickly to market changes Business changes constantly. The market shifts every minute. Customer trends transform based on the latest technology. Competitors announce new strategies. Staying one step ahead can mean the difference between your business’ success and failure. The effective businesses must be flexible—ready to respond to challenges, threats and opportunities. This requires all the players in your value chain—employees, trading partners and customers—to quickly communicate about marketplace activity.
Be more responsive to customers to earn loyal business Customers don’t like to wait. They want to feel valued. And customers tend to gravitate toward companies that take care of their needs in a timely manner. To be more responsive to customers, you need collaborative tools that expedite communication, like instant messaging and Web conferencing. For example, if your customer service department can provide instant access to technical support through instant messaging on your Web site, customers can get real-time support the instant they need it. Without holding on the phone or waiting 24 hours for an e-mail reply. Customers get the support they need quickly, and your company gets accolades and repeat business from satisfied customers.
Close deals faster to increase revenue flow The ability to sell your products or services more quickly than other marketplace contenders contributes to your competitive edge—and revenue. The sooner you demonstrate your offering meets the needs of a potential customer, the sooner you make a sale. Collaborative tools let your sales force negotiate with potential customers and suppliers in real time. Stay focused on their jobs by attending meetings online instead of wasting time coming into the office. And brainstorm with their teams from almost anywhere at any time. For example, while waiting to close a multimillion-dollar deal, an anticipated customer calls to ask whether you can lower the price on a piece of third-party equipment to beat the price of a competitor vying for the same deal. Your sales representative sends an instant message to the supplier, who immediately agrees to drop the price. The sales representative saves the message for company records, calls the customer back in minutes and lands the sale. Lotus Instant Messaging and Web Conferencing software and Lotus Instant Messaging Everyplace software enable your employees to communicate and collaborate in real time. Reducing time to market by speeding ordinarily slow business processes. Increasing customer satisfaction through improved responsiveness. And helping your sales force close business faster than the competition. Giving you new opportunities to increase revenue and accelerate return on your investment.
Share sensitive information with confidence As collaborative business tools become more prevalent, you’re concerned about transmitting sensitive enterprise data online. You want to protect corporate intelligence from unauthorized users. However, most free instant messaging and Web conferencing applications don’t meet stringent corporate security standards. Inherent security gaps can create significant risk for your business. People can intercept confidential company information. Files can be transferred insecurely. And hackers can assume full administrative control over a computer, potentially making all of your business information available for public access. Enterprise instant messaging typically employs stricter security measures than free consumer applications. These integrated security features give your employees the freedom and confidence to share sensitive information that consumer-class collaborative tools would compromise. For example, employees at a financial services firm can use a corporate instant messaging application to transmit account information safely throughout the company. Because enterprise collaborative solutions encrypt data and institute other security measures, the information is inaccessible to anyone outside the company firewall.
Strengthen your business with collaborative solutions Businesses everywhere are waking up to the valuable implications of advanced collaborative solutions. Leveraging and strategically applying enterprise-class collaborative solutions, like IBM Lotus Instant Messaging and Web Conferencing software and IBM Lotus Instant Messaging Everyplace software, can enhance productivity through safe, instant communication. Cut overhead, like meeting, travel and occupancy costs. Drive your competitive advantage in the marketplace. Increase your employees’ responsiveness to customers, enhancing customer satisfaction. Boost employee morale. And facilitate compliance with corporate regulations. All in real time to meet the demands of your business.
For more information….
To learn more about the potential applications for Instant Messaging and Web Conferencing, follow the links on the right, or click on the Web Conference with us Now! link to sample a live version in action.
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Web Conferencing delivers business value to your customers, employees and suppliers/partners by facilitating anytime, anywhere collaboration between internal and external organizations |
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IBM saves over US$4 million in travel expenses per month using Lotus Instant Messaging and Web Conferencing to conduct online meetings. |
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Organizations streamlining communication with Lotus Instant Messaging and Web Conferencing include: Ü 60 percent of global Fortune 100 companies. Ü 8 out of 10 of the world’s top commercial banks. Ü 6 out of 10 of the world’s top automobile manufacturers. Ü 4 out of 5 of the world’s top diversified financial institutions.
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Product Detail: |
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Web Conferencing |